Commercial strategist, brand thinker, and occasional overthinker.
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Twenty-plus years in sales and business development, most of it spent proving that "impossible market" is usually just marketing-speak for "nobody's tried properly yet." I've sat across the table from telcos, banks, large and small retail, hospitality, property developers and governments on three continents, led teams through both explosive growth and the kind of turnarounds that teach you humility fast, and picked up a healthy respect for what happens when a market leader gets too comfortable — looking at you, Nokia.
I've built channel and distributor networks from nothing, learned that leading leaders is a completely different sport from leading individual contributors, and sold everything from telecom infrastructure to the software stacks quietly running the world's biggest enterprises. I've lived and worked across South Africa, Uganda, Mozambique, the UAE, and — for the last few years — the UK, which means I've pitched, negotiated, and occasionally been humbled in more boardrooms and dialects than I can properly count.
That's the bit I bring to this blog: real deals, real regions, real scar tissue. I write about brand equity, market disruption, AI and technology, and the actual craft of sales leadership — not the LinkedIn-poster version. Whether I'm unpacking why in-venue Wi-Fi is a harder sell than it sounds, or reflecting on prompt engineering like it's just another qualification framework, I try to bring lived experience, some analytical rigour, and enough curiosity to keep it honest.
If you're into the messy business of growth — commercial, personal, or digital — you're in the right place.
