Understanding the Impact of Customer-Driven Branding

In today's competitive market, the relationship between customers and brands has evolved signif…

Half a Billion!

I look back at the exciting times I had at VAST bringing Platform as a Service to market in Sou…

149Mbps Wi-Fi in the middle of Diepsloot

[ by myBroadBand, link to  Original Article ] VAST Networks (VAST) is well-known for offering Wi-Fi…

Delivering Township Wi-Fi (Video)

The effects on consumers driven brand equity with in venue Wi-Fi as a tool

by : Grant Marais Retailing has fundamentally transformed during the past twenty years. A…

Brand Equity vs Consumer Equity

INTRODUCTION “Brand Equity” describes the economic value attributable to a brand name and the abil…

Your Personal Brand - part 1

I have been asked by a few people in the past few weeks about the effectiveness of Linkedi…